[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.alkado.cz\/direkt-mail\/#Article","mainEntityOfPage":"https:\/\/www.alkado.cz\/direkt-mail\/","headline":"Direkt mail","name":"Direkt mail","description":"Pro toho, kdo nev\u00ed, co je to direkt mail, je […]","datePublished":"2025-04-25","dateModified":"2025-04-25","author":{"@type":"Person","@id":"https:\/\/www.alkado.cz\/author\/#Person","name":"","url":"https:\/\/www.alkado.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"alkado.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.alkado.cz\/direkt-mail\/","wordCount":214,"articleBody":"Pro toho, kdo nev\u00ed, co je to direkt mail, je t\u0159eba vysv\u011btlen\u00ed, \u017ee se jedn\u00e1 o slu\u017ebu, kter\u00e1 je n\u00e1strojem p\u0159\u00edm\u00e9ho marketingu, tzv. direkt marketingu a jedn\u00e1 se tak\u0159ka o p\u0159\u00edm\u00fd prodej koncov\u00fdm z\u00e1kazn\u00edk\u016fm.Direkt mail ale vyu\u017e\u00edv\u00e1 po\u0161tovn\u00edch nebo distribu\u010dn\u00edch slu\u017eeb a v r\u00e1mci n\u00e1kupu adres z datab\u00e1z\u00ed, oslovuje sv\u00e9 potencion\u00e1ln\u00ed klienty a to t\u00edm, \u017ee jim nap\u0159\u00edmo zas\u00edl\u00e1 svoji nab\u00eddku, kter\u00e1 m\u016f\u017ee m\u00edt mnoho podob, od dopisu a\u017e po katalog nebo d\u00e1rkov\u00fd p\u0159edm\u011bt, kter\u00fd by je m\u011bl informovat o va\u0161ich aktivit\u00e1ch a vzbudit z\u00e1jem o slu\u017eby, kter\u00e9 jim t\u00edmto zp\u016fsobem propagujete.RealitaDnes se direkt mail vyu\u017e\u00edv\u00e1 st\u00e1le hojn\u011bj\u0161\u00edm zp\u016fsobem, a\u010d n\u011bkter\u00e9 firmy opou\u0161t\u011bj\u00ed od b\u011b\u017en\u00fdch ti\u0161t\u011bn\u00fdch propagac\u00ed a oslovuj\u00ed svoje klienty v r\u00e1mci on-line komunikace a m\u00edsto dopisu obdr\u017e\u00ed email do sv\u00e9 po\u0161tovn\u00ed schr\u00e1nky. Jedn\u00e1 se o mnohem sofistikovan\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, kter\u00e9 je ale t\u0159eba mnohem d\u016fkladn\u011bji p\u0159ipravit. Informujte se v\u00edce na webov\u00fdch str\u00e1nk\u00e1ch na\u0161\u00ed spole\u010dnosti.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Direkt mail","item":"https:\/\/www.alkado.cz\/direkt-mail\/#breadcrumbitem"}]}]